At the Inventor Advisory Service (IAS), we be­lieve that great ideas are all around us just waiting to be discovered. From our more than 40 years of experience, we have seen first-hand that the ideas and concepts of tomorrow are not only produced in fancy, high-tech, well-funded laboratories – they are also created in your kitchen, garage or a classroom.  Everyone holds the ability to think creatively, to come up with new ideas, to contribute with solutions that transform or challenge established practices and solve new problems.


Since 1972, the Inventor Advisory Service, based on funding from the Danish Agency for Science, Technology and Innovation (DASTI), has provided confidential, independent and free-of-charge support to Danish citizens with the aim of helping our citizen-inventors to commercialize their ideas via license agreements to existing, established companies. Each year we consult more than 5000 citizen-inventors, screen approximately 1000 unique ideas/inventions and facilitate the commercialization of 12 to 15 inventions a year. Over the last 40+ years we have gained significant, practical commercialization experience from helping thousands of inventors, screened over40.000 unique inventions and facilitated over 600 license agreements between Danish citizen-inventors and national and international companies.

Methodology and approach

The Inventor Advisory Service is a free advisory service based on a very practical ‘help-to-self-help’ method. Our goal is to coach and empower the citizen-inventor to become the lead driver of his idea and the com­mercialization process. We act as a sounding board inventors can turn to, raise questions and concerns and receive guidance during the entire innovation process – from early stage conceptualization of ideas to negotiating license agreements with companies.

During the process, the inventor gets assistance on different challenges – for example: idea validation, prototype development, business modelling, IP protection and negotiation with companies.

International outlook and potential

The Inventor Advisory Service is a unique innovation constellation, which at present only exist in the European country of Den­mark and the Caribbean island of Trinidad & Tobago. We are passionate about sharing our systematic approach and methodology and are open to international collaborations aimed at transferring our experience to other national and cultural contexts.


Portræt af Lasse Jønsson

Inventor advisor

Student worker in the Inventor Advisory Service

Inventor advisor / Instructor

Inventor advisor / Product manager

Student worker in the Prototype lab

Inventor advisor / Product manager

Inventor advisor and lab manager


We are always ready to help with your idea. Press the button below, fill out the form with information about your idea and send it to us – and we will get back to you as soon as possible.